How it works

We are broadly organised into a business infrastructure team and a venture team. Each team applies its extensive and varied experience and knowledge to the needs of every business in our portfolio.

Business infrastructure

The Business Infrastructure team consists of brand & design, communications & marketing, HR and compliance & legal. The team helps all portfolio companies in the Webn portfolio to achieve their goals and execute their strategies.

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Venture creation

Individual venture leads are assigned to each portfolio company at Webn. They are responsible for day-to-day support of their assigned portfolio businesses’ teams and evolving their long-term strategy. They are selected for their experience and knowledge of traditional finance, its products and services and trends, as well as their understanding of Web3 technology and business models. This means they can support on the definition and execution of commercial and product strategy to help maximise the success of each incubated business.

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We hire highly experienced professionals

Our team members have backgrounds in capital markets, financial services, start-ups and technology. Their areas of expertise are the core of our holistic support for the growth of our portfolio businesses. Our team provides consultancy and support in execution across a range of areas so we can build businesses. This means we can support a small number of businesses and ensure they can scale and have longevity.

Brand & design

Brand creation using tried-and-tested strategic approaches and design thinking in brand proposition creation, UX and UI consultancy

Communications & marketing

Strategy creation and execution support across channels and audiences, above and below-the-line, from media relations to content marketing

Compliance & legal

Guidance on how to approach novel legal and compliance issues in the rapidly developing Web3 space and assistance in securing the appropriate external legal advice


Advice and support for strategy, approach and execution of innovative People models

Product & commercial strategy

MVP definition, value proposition articulation, product design support and go-to-market strategy development


Support in the early stages to raise capital, hire talent, source workspaces and other infrastructural needs